The people who shaped it, and the vision that drives it

THE STATEMENT is born from years spent deep within the world of fine jewellery — understanding its craft, its creators, and its collectors.

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Where It All

Began

It began with a simple realisation:
Luxury jewellery is not defined by brilliance alone.
It is defined by connection.

A piece gains true value not through visibility,
but through significance —
the story it carries, the trust behind it, and the emotion it represents.

THE STATEMENT emerges from decades of lived experience within the jewellery industry.
It is shaped by the team behind Indian Journal House (IJH) — pioneers of two of India’s most respected jewellery publications, Indian Jeweller and Diamond World, and the creators of Couture India Show, a leading B2B jewellery trade platform.

With over three decades of industry involvement, this collective has worked closely with master jewellers, designers, retailers, manufacturers, and tastemakers across the country. Through publishing, curating, and convening the industry, they have developed a deep understanding of what truly defines luxury — not scale, but substance.

Their journey spans building trusted media platforms, curating prestigious showcases, identifying exceptional craftsmanship, and amplifying the voices shaping the future of Indian jewellery. Just as importantly, it includes long-standing relationships with the industry’s most respected influencers and opinion leaders.

THE STATEMENT was born from this perspective —
created by people who know jewellery intimately, respect its heritage, and believe it deserves to be presented to the right audience, in the right environment.

This is not a concept imagined from the outside.
It is shaped by those who have lived the industry, listened to it, and helped define its standards.

The People Behind

The Movement

Alok Kala

Arpit Kala

What Drives Us

Our Mission

To elevate jewellery from commerce to cultural conversation.

We create a platform where fine jewellery is not merely sold, but understood —
where craftsmanship, heritage, and intent are valued as deeply as design.

Our Vision

To be the definitive platform where luxury jewellery transcends transactions and becomes an expression of identity, emotion, and legacy.

A space where informed appreciation shapes the future of the industry.

"Luxury isn't about more
it's about meaning."

In Trusted Company

We're honored to work alongside the world's most respected voices in luxury and design.